Million Dollar Makeover? Behind Baja’s New Image

In a hushed beige room at San Diego's Hotel Handlery, clusters of well-dressed American public relations executives mingled. The February luncheon — formally titled "How PR Shaped Baja California's Resurgence" — was an insider's look the inner workings of a highly regarded campaign. The pay-per-plate event, thrown by the Public Relations Society of America, paid tribute … Continue reading Million Dollar Makeover? Behind Baja’s New Image